Stand Out From The Crowd

If you recently read about why you should have branding photos, you might be wondering “But what should those photos look like?” Here are a few tips to guide you toward branding images that make you stand out from the competition:

First, KNOW YOUR AUDIENCE!  You need to know either your current market or your target/goal market. Who is your ideal client? What kind of people do you work with? Dress to match your audience. A suit can be off putting if your clients will be meeting with you in t-shirts and jeans. You can still look professional without trying too hard.

Marketing appeals to the senses. Think about your brand colors and style yourself in those colors. COLOR generates feelings. Choosing your brand colors can guide clients towards how they feel about you.  By dressing in those colors or complementary ones, this helps create a cohesive look and brand. It also reads as more professional. 

COMMUNICATE with color and style. Notice how a three piece suit has a much different feel than a fitted t-shirt and jeans? What do you want to say about yourself? Your business? Are you fun and outgoing? Are you creative and unique? 

Be AUTHENTIC. People aren’t just buying a product or service, they buy from YOU because they trust you. Use your branding photos to convey that trustworthiness.

Are you ready to take your business further? Book your branding photos now!